Market Research & Audits Solutions



“There is nothing so terrible as activity without insight.” – Johan Wolfgang von Goethe.

Salesmark MS (Market Research & Audits) assists clients to obtain meaningful, accurate and timely understanding of their customers and key market dynamics and ensure that the research results are clearly presented and understood.  Research findings are translated into a set of strategies and action plans to gain competitive advantage in the marketplace and/ or make the necessary corrective interventions.  The market research and audits services offered include:

Customer Preference Surveys. It answers the question of why customers opt for your product or service.  The customer preference surveys we offer include:

  • Awareness, Usage and Attitude Tests
  • Perceptual Studies / Tracking
  • Segmentation Research
  • Product/Packaging/Price Tests
  • Brand Image & Tracking Studies
  • Advertising Concept Tests (Pre/Post)
  • Sales Channel Research
  • Dealer Loyalty Programme
  • Media Usage Measurement

Customer Experience Surveys.   It helps you uncover what happens at the various decisive points with your customer when they interact with your business.  The customer experience at the various customer touch points in your business needs to be measured and tracked regularly to ensure that their expectations are exceeded. The customer experience surveys that we offer are:

  • Customer Satisfaction Survey
  • Employee Satisfaction Surveys
  • Customer Loyalty Measurement
  • Employee Satisfaction Survey
  • Mystery Shopping
  • Retail and Merchandising Audits

Proof of Performance /Compliance Audits. Salesmark provides an independent third-party proof of performance audit, surveys and market intelligence services known as mOOHnitor for the marketing and communication industry.  We specialise in tracking, monitoring and audit of outdoor advertising, out-of-home media, events and brand activations, trade marketing, retail outlets and online media.  Our services include:

  • Outdoor Media Monitoring and Audit
  • Promotions and Activations Audit
  • Event Monitoring and Evaluation
  • Trade Marketing Audit
  • In-store Audits
  • Online Media Monitoring

Event & Sponsorship Surveys. As events and sponsorship has become an integral part of the marketing communication strategy, the need to measure the effectiveness as well as the return on investment for such activities has become very important.  Key to our success in implementation is our robust methodology and our proprietary event and sponsorship measurement tools - EventROI, SponsorshipTrak and Sponsorship Rating System.  Our Event & Sponsorship Survey allows you to::

  • Assess the value of being associated with an event
  • Gain insights to help retain current sponsors or attract new ones
  • Identify sponsorship opportunities or weaknesses
  • Uncover relations to create cross-marketing opportunities
  • Measure the ROI of events and brand activations

Custom Research. We are resourced to provide any a unique research which is tailored and optimized for our customers' specific needs. We work with you in a consultative manner to understand your needs.  Once that is done, we design and implement the project for clients.